"I'M DOING THIS FOR THE YOUNGER ME THAT NEEDED IT"
My Purpose
"I never felt that I fit in anywhere. No matter what space I was in, I felt different. After my children, I realized that it is my power. Our uniqueness makes us beautiful and it should reflect in what we wear. What we wear should never dim our light or hide our brightness."
CEO, Renee Banks-Jackson
BEAUTY WITHOUT RESTRICTION. FEMININITY WITHOUT EXPECTATION. INDIVIDUALITY WITHOUT APOLOGY.
The Monarch XVII Brand Philosophy
We believe women deserve clothing that works with their lives, not against them. Women are mothers, professionals, entrepreneurs, students, caregivers, dreamers, and everything in between. Somewhere in the middle of managing responsibilities, changing bodies, and meeting expectations, it can become easy to lose sight of the woman underneath all those roles.
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Monarch XVII is a reminder that she is still there.
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We create thoughtfully designed clothing, accessories, and little details that encourage women to reconnect with their individuality and appreciate their own beauty. Our designs are inspired by nature, particularly flowers: things that are delicate in appearance but remarkably resilient, vibrant, and capable of thriving in imperfect conditions.
We believe:
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Comfort is not the opposite of beauty. Women shouldn't have to squeeze, adjust, expose, or restrict themselves to look beautiful.
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Femininity has no uniform. It doesn't belong to one body type, culture, age, or aesthetic.
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Individuality deserves room. Women should feel comfortable being unconventional, quirky, expressive, and entirely themselves.
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Beauty should fit into everyday life. Getting groceries, chasing children, having coffee, running errands, or meeting friends shouldn't mean abandoning the desire to feel beautiful.
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Self-care doesn't have to be extravagant. Sometimes it's a beautiful dress, a favorite pair of earrings, a quiet cup of coffee, or simply taking a moment to appreciate yourself.
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Women deserve to be appreciated beyond what they do for others. They are people before they are everyone's everything.
THE SYMBOLISM BEHIND MONARCH XVII
PEONIES
Beauty and resilience
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Represents feminine beauty, abundance, strength, and the ability to flourish without needing to be perfect.
WILDFLOWERS
Individuality
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Represents women who grow in their own direction, embrace their differences, and refuse to be confined to one definition of beauty.
FACE MASKS and BLANKETS
Self-care
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Represents slowing down, reclaiming small moments, and remembering that you deserve care and appreciation, too.
TEA CUP
Romanticizing Life
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Represents how we can make the little things in life romantic and whimsical.
IT'S NOT JUST ABOUT DRESSES AND ACCESSORIES
What Monarch XVII is Really Selling...
Positioning Statement
Monarch XVII is a slow-fashion lifestyle brand creating thoughtfully designed clothing and accessories for women who want to feel beautiful without feeling restricted. Inspired by the resilience and individuality of nature, we celebrate a femininity that is practical, expressive, comfortable, and entirely personal.
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Monarch XVII isn't about teaching women how to become more beautiful. It's about creating things that allow women to enjoy the beauty they already possess.
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We want to give you the feeling of:
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Looking in the mirror and recognizing yourself.
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Feeling feminine without feeling restricted.
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Being comfortable without feeling underdressed.
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Having something beautiful that doesn't require a special occasion.
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Remembering that being a woman is an identity, not just a collection of responsibilities.